SIMBOL
Communications and PR for active lifestyle brands
Who is SIMBOL?
Having spent over 30 years as an industry professionalI in the outdoor, cycling, moto and fitness sectors, I’m confident we at SIMBOL have all the tools to get powerful stories to the right audience..
SIMBOLISM (sim-bol-izm), noun. The art of maximizing the buzz.
Nic Sims
Nic Sims grew up racing mountain bikes later and wrenching for several road and mountain bike teams. After starting his career with Specialized UK, he eventually became their global PR and marketing guru, based in California. As the “face of Specialized”
Nic attended multiple Tours De France as well as other cycling classics. Subsequent gigs included Alpinestars as their Technical Communication Manager for moto and bike, and then SCOTT Sports where he also worked in the bike, ski and running spaces. Then longtime friend and colleague Boulbol came calling with the business opportunity, and the rest is SIMBOL history.
Why SIMBOL Communications
- We love the outdoors. We LIVE FOR the outdoors. Combined with vast knowledge, passion and experience, this significantly helps us excel at what we do
- We believe every brand, however big or small, deserves a chance to be heard
- Our experience in the outdoor and cycling industries has allowed us to cultivate deep personal relationships with the media, athletes and industry folks
- Long renowned for our authenticity, passion and honesty, across our varied palette of
professional experience - With decades of experience as PR/Marketing pros, we know the right people.
- When SIMBOL calls, media, athletes and industry insiders listen and respond
- We look for every opportunity, not just the usual channels
- We want you to succeed!!!!
What will SIMBOL do for you?
PR/Media
At SIMBOL we excel at both, and we understand how to be powerful storytellers to both sides.
EVENTS
No form of PR is more powerful than a well executed experiential event.
CONTENT CREATION
We’ll breathe exciting new life into some slightly dated content or create our own clever ideas.
SOCIAL MEDIA
We are ready to give you our brand the social love it deserves using innovative techniques.
ATHLETE AMBASSADORS
We make sure you’ve got outstanding talented ambassadors and more importantly the personality to showcase your brand.
PRODUCT LAUNCHES
We can arrange product launches to get your product the buzz it deserves, with the right influencers.
SIMBOL communications
What working with SIMBOL means.
SIMBOL Communications formed to help brands tell truthful, authentic stories through exposure in a wide variety of media outlets, developing creative and impactful content. We’re also driven simply by our strong passion to get people excited about sports and the outdoors. With over 40 years combined experience in the outdoor, cycling and fitness industries — as both industry professionals and competitive enthusiasts — the founders of SIMBOL have all the tools to get powerful stories to the right audience.
01
In just over two years, SIMBOL brands’ collective
coverage has exceeded 1 BILLION impressions.
02
If you convert all our media results to the equivalent of
paid ads they’d be valued well into the MILLIONS of dollars!
03
Our newer brands have quickly become household
names among their targeted clientele.
04
Our veteran brands have grown considerably and
entered the “who’s who” realm in their fields
05
We’ve worked closely with athletes and teams who have
won World and National Championships, major tours and races, and influenced tens of millions of fans.
Where might SIMBOL clients be seen
testimonial
“It is always a pleasure to work with Simbol, truly an outstanding group. Numerous PR firms can get you what you need, but Simbol never stops there. They consistently go the extra mile — oftentimes literally — to ensure clients and media alike are connected, informed, and on the leading edge of the industry. I know of no one who works harder — in any arena.”
Adam Ruggiero – Gear Junkie
Testimonials
BRAGGING RIGHTS: WHY WE KICK BUTT
What we are good at
Broadest range of skills, connections:
Thanks to our impressive longevity in the outdoor and cycling industries, including a wide array of different brands/positions, SIMBOL is closely connected to a massive range of publications/editors, brands, athletes, events, etc.
Standout Experiential Events
Nothing produces short and long-term coverage, and lasting industry relationships, better than a well-planned, highly focused media event. And no one can pull them off like SIMBOL! Wherever we go, you can bet on amazing scenery, epic outdoor adventures, tons of ‘bonding time’ and outstanding results. Best of all, we can make them a LOT less expensive than you might think.
Industry/Product Knowledge
With over 60 combined years of continuous working, playing, competing and all-around revelling in the activities of our industries, Nic and Scott enjoy an almost unimaginable wealth of knowledge about the industries themselves and the products therein.
simbol’s clients
Thank You To Our Clients
SIMBOL’s Instagram
Contact Us
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